About Shecca Discover Our Story and Mission


Embarking on a Fashion Journey since 1984: Dayı Giyim San. ve Tic. A.Ş.



Since its inception in 1984, Dayı Giyim San. ve Tic. A.Ş. has emerged as a leading company in the fashion sector, characterized by its innovative identity and distinctive style.


Elevating the Female Silhouette with Unique Style

Dayı has curated a unique and liberated silhouette for women by skillfully blending elegance and comfort with its innovative style.


39 Years of Exciting Growth

As we eagerly approach our 39th year, Dayı continues to expand and captivate fashion enthusiasts. Our exclusive sales points are not limited to Turkey but also extend to Europe, the Middle East, the Balkan countries, and America.


A Commitment to Quality and Excellence

At Dayı, we boast dedicated design, production, and export departments managed by a team of young and seasoned professionals. Our unwavering commitment to quality has been the cornerstone of our continued success.



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